Nearly 40 Years of Trusted Eye Care in Idaho Falls
For decades, Parkway Eyecare has been part of the Idaho Falls community, providing care that feels as comfortable as it is dependable. Led by Dr. Justin Heintz, our practice combines local roots with modern expertise and a patient-first approach.
The Parkway Eyecare Story
What began as a trusted local practice has grown into a modern eye care center that blends advanced technology with a warm, family-friendly approach.
Today, Parkway Eyecare is led by Dr. Justin Heintz, who brings more than 16 years of experience in routine and medical eye care. Under his leadership, the practice continues its tradition of approachable, dependable service while expanding into specialty areas like scleral lenses, dry eye treatment, and myopia management.
From children’s first eye exams to advanced care for seniors, we are proud to serve Idaho Falls and the surrounding communities with care that feels professional and personal.
Our Mission & Values
Our mission is simple: to provide every patient with clear vision, healthy eyes, and a care experience that feels personal and supportive. We believe eye care should never feel rushed or confusing. Instead, it should be a partnership where patients feel informed and confident in their care.
Our values guide everything we do:
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Family-Focused Care: We welcome patients of all ages and treat them with the same compassion we’d want for our own families.
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Trusted Relationships: Many families have been with us for generations, and we take pride in building long-term trust.
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Modern Technology, Personal Touch: From advanced imaging to specialty lenses, we bring you the latest in eye care while keeping our approach approachable and down-to-earth.
With these values, Parkway Eyecare continues its nearly 40-year tradition of dependable service to Idaho Falls and surrounding communities.
A Real Connection to The Community
We’re more than just an eye doctor’s office; we’re part of the Idaho Falls community. For nearly 40 years, we’ve had the privilege of caring for families from Idaho Falls, Ammon, Rigby, Ucon, Rexburg, and beyond. Many of our patients have been with us for generations, and we’re proud to be a trusted name in local eye care.
Dr. Justin Heintz is not only a dedicated optometrist but also a youth baseball coach and active member of the area. His family-first values shape the way we care for patients, making our practice a place where people feel comfortable, respected, and supported.
Meet Your Idaho Falls Eye Doctor
Behind Parkway Eyecare’s trusted care is Dr. Justin Heintz, a dedicated optometrist with over 16 years of experience. Dr. Heintz is passionate about helping patients of all ages, from children’s first eye exams to advanced specialty care for complex conditions.
Learn more about his background, training, and personal story.
Experience the Parkway Eyecare Difference
From advanced specialty care to family-friendly exams, our team is here to protect your vision with the personal attention you deserve.
Schedule your appointment and see why families across Idaho Falls, Ammon, Rigby, Ucon, and Rexburg choose our eye doctor and team for their eye health.
